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May 01, 2009

Indian enterprise on show at Asian RFID and smart card show
Source: Anand Pathasarathy, India Techonline

Anand Parthasarathy was at RFID World Asia 2009 and  Cards Asia conferences in Singapore last week  to bring you this exclusive report of  tech breakthroughs  unveiled  by Indian ingenuity-fuelled players worldwide
April 27; 2009: SINGAPORE:  Indian ingenuity was on display -- at Asia's biggest annual showcase for the smart card and radio frequency tagging industry --  RFID World Asia 2009 now in its  6th year and Cards Asia  that completes  14 years, were   overlapping events at the Suntec Convention Centre  and drew  simultaneously  industry's best and brightest for 3 days of conferences, tutorials complementing a well attended technology and solutions exhibition.
San Jose-based Redpine Signals used  the Singapore event to  launch the industry's first   module for Wi Fi based real time  location system based on 802.11n.    The Redpine "Find-iT"  solution provides all the  functionality needed to  build   location  sensitive  2-way communication systems  for industrial and enterprise applications. Using  Wi Fi with active RFID, allows users  to  boost the range  and positioning accuracy  while consuming very low power.  The module is also the first to  meet  the Cisco Compatible Extensions (CCX) tag spec for 802.11n, explained   Redpine General Manager and Sr. Vice President ( System Products), Dhiraj Sogani. The product flows from Redpine's Hyderabad-based   100-strong R&D centre, he added.
A key member of the team at Microsoft that helped put together Biztalk RFID server  the first  software solution specifically tailored to work with radio tags,  Anush Kumar  moved on with some other  team members to  to start  their own  real time solutions company, S3Edge -- headquartered in Portland OR   with a development centre in ( yes, again!) Hyderabad.  At RFID World Asia, Anush, who is the Chief Technology Officer at S3Edge,  showcased real time solutions that married    mobile and hand held   scanning and data logging devices  to  fixed  placement, retrieval and  warehousing systems. One of the applications   demo'ed at  the event   mimicked  the solution provided to  the  10-store RiteCare pharmacy chain in Hyderabad  which allowed it to  reduce inventory by almost 60 percent and increase  order fulfillment accuracy by 97 percent.
Microsoft's Biztalk RFID server was also the engine that fuelled  an innovative  RFID-based event tracker from the Australia-based   Breeze.   Breeze Event Tracker ( BET)-equipped stands could track  how many attended their presentations;     a break up of their job functions and nationality, their areas of professional interest..  and the  live data was available as an instant graphic.
 The world's largest manufacturer of  cards -- 5 billion plus --is headquartered  near Chicago, Illinois in the US and is the principal supplier to both Visa and Mastercard.   Not very well known is the fact that the company -- Versatile  Card Technology ( VCT) founded in 1986 by an Indian,  Pethi Veluchamy  -- and   has    a significant manufacturing muscle in Chennai, India,   a 6000 sq m  plant, which accounts for almost half its global output. They were at Cards Asia to  show the flag.
Another global player with an India base, was  Bar Code India --  having long outgrown its name to become a major player in  auto ID and data capture technologies. Solutions on display included some in partnership with  the safety and security divisions of Tyco.
And the Ahmedabad-based Aseptic Technology  had its own niche in the global market -- for scratch cards  and scratch card based personalization systems.  In Singapore for the first time, they were offering not just printing services but  made-in-India, print machinery as well.
Singapore govt. initiative
In a concurrent announcement,  the Singapore government said last week it will be  investing  S$ 1 million into 8 projects involving wireless tagging.   This includes one at  the National University Hospital  to ensure that  pieces of surgical debris like gauze is not left behind in patients after surgery, reports The Straits Times. Also being tagged are  scalpels -- even the patients themselves.
.. and tagged bags in HK 
And Hong Kong will go boldly where no airport has gone so far -- RFID tagging all baggage that passes through it.  The HK  International Airport (HKIA) has just awarded a  contract for the supply of 70 million tags  and the associated baggage tracking system to Motorola, and its  tech partners, Avery Dennison  RFID and Printo-O-Tape.

RFID World Asia and Cards Asia were organized by Terrapinn 


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"The expertise and credibility of the S3Edge team made it an easy choice for us to engage with them to build out our device provider capabilities for the BizTalk RFID platform. In addition, their ability to deliver ‘80% done, 20% customizable’ software solutions via their rich RTVS solution framework is a much needed piece of the puzzle in enabling our integrators to deliver high-value, complex solutions in a repeatable cookie-cutter manner, with lesser custom code"

Sal Scafidi
Strategic Business Manager
Omron RFID Division
United Technologies

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S3 Edge’s unique capabilities and deep understanding of Microsoft’s Mobile RFID platform was crucial in deploying a turnkey solution at RiteCare pharmacy for warehouse visibility – their ability to go from design to fully operational in 60-90 days at the customer site is a testament of their abilities to show demonstrable ROI and lower the barrier to rapid solution deployment.

Judy Huang
Product Manager RFID
Unitech Electronics Co., LTD

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We are extremely pleased to team up with S3Edge to design, and develop this innovative application for the transfusion medicine industry. Our collaborative, best-of-breed approach, which brings together the domain expertise in Transfusion Medicine practices and S3Edge's software strength, will deliver unparalleled levels of efficiencies for blood centers and hospitals across their supply chain operations

Rodeina Davis
Vice-President & CIO, BloodCenter of Wisconsin

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S3Edge continues to raise the bar in the area of software innovation to address customer needs. The support for Android-based devices for our transfusion medicine RFID applications will give healthcare professionals in our field an easy, well-understand interface to quickly adopt a new set of auto-ID applications aimed at cutting costs and eliminating errors in the blood supply chain. This new-paradigm is going to be the game-changer in the adoption of RFID based applications in Healthcare.

Clive Hohberger
RFID Systems Architect,
Blood Center of Wisconsin

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"S3Edge is a key partner in developing packaged solutions that fully utilize the capabilities of the Microsoft BizTalk RFID platforms to address real-world customer need. Their Spotlight product is a good example of how partners are innovating to deliver complete end-to-end solutions for customers on the Microsoft Application Platform, across the globe"

Sudhir Hasbe

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S3Edge has helped Motorola take our partnership with Microsoft BizTalk RFID to the next level.

Matt Eschbach
Global Strategic Alliance Manager
Motorola Enterprise Mobility Business

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"We selected S3Edge after evaluating solution providers based on their experience, and ability to deliver a mission-critical, large-scale enterprise application focused on the operator and the flow of work in our existing processes. Thanks to this approach and S3Edge's focus on delivering to commitments, the project benefits were realized within three months of launch with little to no re-engineering required. The system has been running live in a high velocity, dynamic manufacturing environment for over a year with no issues"

Balaji Suresh
Materials Manager, and project sponsor
United Technologies

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The S3Edge's RTVS based WiP (work in process) solution delivered on the promise of real visibility, real time in record time to enable GKB (Carl Zeiss Vision JV partner) to continue to raise the bar in the level of service .The WIP solution was delivered at ZEISS Brand Lab at Goa (a Carl Zeiss "Star One" accredited lab). In addition to enabling fewer delayed orders, and a multi-fold increase in customer satisfaction with a RFID based solution on the manufacturing floor, S3 is also closely working with us on designing innovative solution for our retail stores in India to further increase our customer value.

Manish Soni
General Manager
GKB Hi-Tech Lenses Pvt. Ltd.

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We are extremely pleased to team up with S3Edge to put this exciting system development into the hands of our clients. Our unified, best-of-breed approach, which brings together Access Solutions’ deep domain expertise in the FME industry and S3Edge’s Spotlight technology for RFID-based asset tracking, as well as their systems integration bench strength and expertise, will deliver unparalleled levels of efficiencies across the enterprise

Kelvin Mann,
President  & CEO, Access Solutions

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Our strategic partnership with S3Edge allows Microsoft BizTalk RFID users to exploit the Speedway® reader’s advanced capabilities and performance. I highly recommend S3Edge as a partner to work with in building end-to-end solutions on the Microsoft RFID platform.

Daniel Bowman
Sr. Marketing Manager, Impinj, Inc

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"S3Edge's commitment to quality, flexibility, and RFID domain expertise in deploying enterprise-ready software in an operationally challenging environment using a variety of devices, is second to none. Their approach to deploying a scalable Real-Time Visibility & Control System has allowed us to take a complex, emerging technology and convert it into a competitive advantage for our business and customers"

James Chan
General Manager

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S3 Edge's RTVS capabilities enabled RiteCare Pharmacy to envision, design and implement game-changing business processes. The S3 Edge RTVS software built on Microsoft BizTalk platform has enabled us to cut down our cycle times to ship by 50%, eliminate errors due to mis-ships, and double our throughput times. This innovative real-time visibility platform for warehouse ensures RiteCare can now scale rapidly in the future to fulfill our promise of a quality pharmacy in every neighborhood with wide variety of medicines.

Seshu Guddanti
Managing Director of RiteCare

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S3Edge's packaged asset tracking software has enabled us to go from assessing technical feasibility to building out a set of applications that address the operational needs of blood centers and hospitals in a relatively short period of time. Their technical abilities and experience in deploying enterprise-ready applications has helped the consortium deliver on the promise of a packaged mission critical solution to improve the safety and efficiency of our nation's blood supply

Tina Chang
CEO, SysLogic Inc.

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The RFID system provided equivalent capabilities to those of IPR in terms of detecting and resolving process errors. It additionally provided the blood bank staff real-time visibility for blood products in transit from the hospital blood bank to the point-of-care and in remote storage in our emergency department.

Dr. Thomas J. Raife,
MD, Clinical Professor & Medical Director,
UIHC DeGowin Blood Center

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S3 Edge is our most preferred RFID technical partner

Kian NG
SOA, Process Platform & RFID Solutions Sales - ASIA Lead
Microsoft Asia Pacific

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Thanks to the outstanding work of the entire consortium team, we have successfully piloted the new system to track blood products as they move from fixed and mobile donation sites, through the blood center and to distribution. After 24 weeks of running the system in a pilot mode here at the BloodCenter of Wisconsin, we have seen process efficiency and traceability gains, as well as marked improvements in reconciliation

Lynne Briggs
Vice President and
Chief Information Officer,
Blood Center of Wisconsin, Milwaukee

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Contact S3Edge
Tel : (503) 847-9405
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  Spotlight based RFID Software provides an automated method of identifying the movement of assets across various locations by deploying a packaged inventory-tracking solution across various devices, that can then be customized for specific business-process workflows.